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Clifford Chong Optometry (CCO) is a great VSP Practice and tremendous asset to the network. CCO has been invited to participate in an exclusive CBHS pilot campaign aiming to direct CBHS Members to their practice.
Read on to learn how CCO has benefited from the VSP Network.




“CCO first became a VSP provider in 2013. This decision has helped our practice go from strength to strength ever since – we haven’t looked back!


Initially, we were a little dubious about the networkcommitments, such as the minimum purchase requirement. However, GenOp supply chain has an extensive range of products in their portfolio that appealed to all our customers, from modest package deals to stylish designer frames with quality lenses. This makes meeting and exceeding the VSP network commitments easy and hassle-free.


Consignment stock – awesome idea! That meant we can keep up-to-date with the latest trends AND knowing all the brands and models will be supported fully until rotated out. The frames also have great warranties (check out the Nike unconditional warranty) coupled with hassle-free return/ rotation policies.




The Chong Crew

 Clifford Chong Optometrist Team

VSP has a `Health Fund Referral Program’ where patients who would not have otherwise found us easily, have been referred directly to our practice. We are an independent optometry practice who rely primarily on word of mouth for new patients, and as we are not in a shopping precinct, most patients are by appointment only. This program has helped us engage with new health fund members and given us the opportunity to showcase our professional service and quality goods.





VSP’s marketing team – immensely supportive! In addition, we have access to the `My Marketing Team’ web portal which can provide extra marketing services such as images and promos ready-made for our social media platforms (Facebook) and email promotions. It takes a lot of the hassle out of the little things like advertising, so we can focus on big things that do matter, like our customers. Moreover, VSP has an incredible marketing fund support for their premium members who meet or exceed the required budget every month. This incentive has enabled us to do more marketing campaigns without our cash flow taking a big hit.”





VSP would like to extend our thanks to the entire team at C.O.O. Why not put some of their tips into place in order to elevate your practice to the level of success and opportunity C.O.O are currently experiencing!